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Woman receiving vaccine
Jul 19, 2021

Key questions when offering vaccination incentives

After years of marriage, I’ve learned one thing: Binary choices are almost always better. For example, the question “Do you want pizza, Thai, BBQ or Mexican?” will result in the reply, “I don’t care,” when we all know that is not true. Conversely, the question “Do you want Mexican or BBQ?” will reveal the dinner […]

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